Always farm fresh
Since 1975, Marketplace Fresh has sourced the finest fruits and vegetables locally and globally, committed to making exceptional produce accessible to all. With Australia’s widest selection of fresh fruit and veg, our stores inspire healthy, delicious eating every day.
We believe that every Australian should be able to afford to eat fresh produce every day.
Our team of over 600 passionate individuals works tirelessly across various domains - buying, warehousing, logistics, and in-store operations - to ensure our customers enjoy the best service across our network. This collective effort is central to our pledge: to offer the freshest produce in our stores every day, all year round.
At Marketplace Fresh, it's not just about stocking fresh produce; it's about abundance and affordability. We firmly believe that fresh, high-quality produce should be an everyday luxury for everyone. Our aim is for our customers to not only see the freshness in their baskets but to taste it in every bite at home. We take immense pride in consistently fulfilling this promise, delivering an unmatched fresh food experience.
We work directly with growers
What sets Marketplace Fresh apart from other produce retailers is our deep understanding of every stage of the process - from growing and wholesaling, to selling directly to consumers in our stores.
Farm to plate freshness and efficiency
We pride ourselves on creating the most effective and efficient ways to deliver to our network of stores and wholesale customers. Our approach has always been to carefully select the best quality produce and ensure it is delivered fresh to our customers at competitive prices.
We work hand in hand with our local and international growers
We work closely with our group of growers where we provide assistance to developing them in establishing their business for growth. It’s our grower relationships that help us find the varieties you can’t buy anywhere else - from heirloom onions and tomatoes to giant blueberries and exotic fruits like sapodilla.
The broadest range of fresh produce
We not only have the freshest produce, but we have it in abundance. We pride ourselves on being full and fresh. Our stores have the broadest range of produce in Australia with an extensive range of different types of fruit and vegetables sold each year. Along with flowers and a diverse range of international grocery items.
Our customers always come first
Our customers, like us, come from diverse backgrounds. This diversity is reflected in the breadth of what we sell, be it Australian, Asian, South-Asian, or Middle-Eastern. Our customers know they can rely on us for the produce that is an important part of their heritage and everyday lives.
Our Story
Discover how our business, founded in 1975, grew from a small vegetable farm in Melbourne into a prominent fresh produce retailer. With a commitment to innovation and a passion for delivering the freshest food possible, we evolved from our roots in farming and wholesaling to offering a unique market-style experience in stores across Australia.
Today, we continue to focus on making fresh, high-quality produce accessible to everyone, while staying true to the values that have guided us from the very beginning.
